What happened
Como 1907 have released a four-piece Sticker Collection under the creative direction of chief brand officer Rhuigi Villaseñor. The adidas capsule includes three T-shirts and a blue jacket covered with graphics drawn from old tickets, season cards and supporter material.
One reference is a ticket from Como’s 1–0 win away to Bologna on 2 April 1983, decided by Roberto Galia. The club lists the T-shirts at €89 and the jacket at €285, and says supporters will be invited to share the Como objects and memories they have kept.
The Como view
The strongest part of the idea is not the jacket. It is the argument that unofficial-looking objects can become part of a club’s visual language. A faded ticket or membership card often carries more emotional precision than a polished campaign because it belongs to one actual day in somebody’s life.
Sempre Como Editorial Desk
That makes supporter history a valuable design resource, but also a responsibility. Archive fragments should not become texture emptied of meaning. The collection is more convincing when the club connects each graphic back to the match, place or people behind it.
The price point will reasonably divide opinion. Memory is communal; premium merchandise is not equally accessible. Supporters can appreciate the research and still ask who gets to wear the result. Inviting fans to share their own objects could become the richer part of the project if those stories remain visible beyond the sales campaign.
For newer international supporters, the collection can work as an entrance into older Como. The right next question after noticing a 1983 ticket is not only “Where can I buy this?” It is “What happened that day, and why did someone keep it for forty-three years?”
Bottom line
Como’s archive is most powerful when it sends supporters back to the stories, not only forward to the shop. The collection opens that door; the memories should stay at the centre.