How Como became football’s best-dressed club
From painted lake textures to RHUDE, adidas Trefoils and player-shot campaigns, Como have built a visual identity that reaches far beyond replica shirts.
6 min readCLUB & CULTURE
5 stories from the Sempre Como archive.
Why Como’s stadium bears a rower’s name
Before it became Como 1907’s home, the name Giuseppe Sinigaglia belonged to a champion shaped by the same lake. Here is why the connection still matters.
4 min readThe lake town that surprised Nico Paz
The midfielder expected Como to feel smaller. One visit to Menaggio helps explain how he has made a very different place feel like home.
3 min readWhy Como is known as the City of Silk
The lake is Como’s famous view. Silk tells a quieter story about how the city worked, made things and became known far beyond Lombardy.
3 min readA ticket is never just a ticket. Como’s new collection understands that.
The Sticker Collection turns old cards, graphics and match fragments into clothing. Its best idea is treating supporter memory as club history.
3 min read